Speedway Motors had created new apparel for their customers and we decided this would be a great opportunity to create a gifts and apparel catalog for customers. We wanted to show the new apparel on actual people though so people could get a better idea of how the clothing fit. I thought who better to get involved than actual employees and their own hot rod cars. The full day photo shoot resulted in positive employee morale as well as a boost in sales from the new apparel photographs.